ShoeTube.tv

Wuornos · 1st January 2008, 04:14

24/7/365 Shoe Channel:

From Online Media Daily:

The Shoe Must Go On: New Online Video Channel Devoted To Footwear
by Sarah Mahoney, Wednesday, Dec 26, 2007 7:45 AM ET

BETTING THAT THERE IS NO end in sight for American women's obsession with shoes, Powderhouse Productions is getting ready to launch ShoeTube.tv, a web channel devoted to nothing but shoes. (okay, there will be a little bit about boots, too.)
Programming for the site--scheduled to launch on Valentine's Day--includes eight regular segments, says Marcy McCreary, director of new media, marketing and sales for the Somerville, Mass.-based company. "Pimp my Pump," for example, allows women to show off their own shoe embellishments; "Walk on By" features woman-on-the-street videos shot in major U.S. cities, and "Real or Deal" invites contestants to decide whether a designer shoe is real or a knock-off.

There's even some more highbrow programming, such as an interview with the comedian who created the foul-mouthed "Shoes" video on YouTube. And there's also a segment on "Walk This Way," a recent exhibit of shoes at the Museum of Fine Arts in Boston.

To add a social network element, "we've also hired a number of fashion writers to blog about shoes and create forums," she says, so viewers can comment as well as post their own shoe videos, YouTube-style.

The site, which targets women ages 18 to 44, will be ad-supported, allowing sponsors to buy video ad overlays, ShoeTube Boutique microsites, banners, and contest and polling efforts. So far, Nine West has signed on to promote its 30th anniversary as well as the launch of its fall 2008 boot line, McCreary says, and other shoe marketers and retailers are on deck.

Finally, the site will offer four "mood" zones--sinfully sexy, chic comfort, fit and feisty, and fun and funky--and will sell sponsorships for each zone, she says.

Over the top? Absolutely. But so far, there's no indication that America's shoe fixation is slowing down. Total footwear sales in the U.S., reports NPD Group, Inc.'s Consumer Tracking Service, came in at $44.2 billion in the 12 months ending in October. And a recent poll from Consumer Reports National Research Center found that the average American woman has 19 pairs of shoes.

Who wants to bet me this site will be incredibly anti-men, anti-fetish, and anti-queer????
Calculating odds and taking bets...

jmc · 1st January 2008, 04:18

"Womens obsession with shoes" is one thing but what about men's obsession with shoes?

It will probably be worth watching for anyway. . .

Wuornos · 1st January 2008, 04:20

Quote:

Originally Posted by jmc

"Womens obsession with shoes" is one thing but what about men's obsession with shoes?

It will probably be worth watching for anyway. . .

LOL. I assume you won't be betting then...

jmc · 1st January 2008, 04:52

Quote:

Originally Posted by Wuornos

LOL. I assume you won't be betting then...

Good call.

johnieheel · 1st January 2008, 04:57

Sounds to me like a very narrow minded and bias program.

Dr. Shoe · 1st January 2008, 12:52

I suspect that they have had to get it past the service providers. Who knows what will happen once the sponsor comes on board...

johnieheel · 1st January 2008, 21:30

This on, the other hand, could be an opening for men to let the world know about our passion for heels also. That is, after the program takes off and these women let us in the door and are open minded about the whole high heel thing. Ya think?

Thighboots2 · 24th January 2008, 21:19

http://www.shoetube.tv is sort of open for business, well in Beta form anyway.

TB2

Firefox · 25th January 2008, 00:04

I find most of the fashion blogs about shoes pretty superficial. Such as "these are really cute and you can get them from xyz stores in white and black for £59.99". Hopefully this will be a bit different.

Wuornos · 25th January 2008, 04:08

Quote:

Originally Posted by Firefox

I find most of the fashion blogs about shoes pretty superficial. Such as "these are really cute and you can get them from xyz stores in white and black for £59.99". Hopefully this will be a bit different.

Agreed.
Hopefully the actual website will be much more interesting.... or will become more interesting over time. They need a well-known, or at least knowledgeable blogger or bloggers. Presumably that will occur if they become a viable marketing tool for their commercial sponsors? Could go either way tho-. *crosses fingers*
A lot of the appeal will depend on the programming: the "Pimp my Pump" program sounds very promising. As does the input of the lively and fun Kelly (Liam Kyle Sullivan- a bio male)- from the fab cult/viral "Shoes" song/video.
In short, I still have High Hopes!!!
(Dr. Shoe would be an excellent blog asset to the site.... just an opinion.)
Thighboots2: Thank you for letting me know they were running a preview site- I was not aware!