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Originally Posted by loveheel A place where I still find larger sizes (at least up to 11) is Nine West. Sometimes their 11 even feels like a 12. I think many regular shoe stores never carried many large sizes. From talking to the sales people, it seems like many get one 10 and 11 per shipment. So once that pair is sold, you are out of luck. I used to go to a Baker stores where the highest I could get was usually a 10. Then I once met another of the sles girls there and she told me she always bought the size 11 (her size !) as soon as they came in. Mystery solved of why there were no 11's available ! |
Ahhh... I believe you're right - so long as manufacturers continue shipping larger sizes of
real higher-heeled shoes to everyone, they'll never profit.
The thing of it is, though, there
is a market! But it's a niche market. And you don't get rich trying to mix niche market apparel among those designed for the masses.
Consider how many outlets you find for shoes like Timberland. Pretty much every shoe store in the world seems to carry a pair. They're "mass market" shoes. Now compare that with Bacco Buchi, Donald J. Pliner, DKNY, or Bruno Magli. You're not going to find those at Walmart!
The fact of the matter is, there is no good way to make a profit on larger sizes, as the current market outlets are spread too thin for manufacturers to make any money off onsies and twosies of larger sizes to the thousands upon thousands of their retailers.
Enter the niche market!
All it requires is a wholesaler/retailer who will direct market larger size heels (much like Zappos) to those who want them. In so doing, manufacturers don't have to worry about sending large size heels to retailers only to have most of them returned due to non-sales. Instead, they can send to one place, preferrably under an appropriate market-demand inventory model which allows certain styles and sizes to be more stocked than others, but with enough flexibility to rapidly manufacture and stock hot items. Done the right way, using both sales, market analysis and surveys, that wholesaler/retailer could make an incredible fortune selling the right sized shoes to the right people, while significantly increasing the profits of larger-sized manufacturers to the point where they would be happy to make mainstream shoes, sandals and boots in significantly larger sizes.
And when the availability problem is solved, you'll see a lot more men wearing higher heels, which will then solve the "critical mass market" problem, thereby ushering us into a new era of styling!
All it takes is an entrepreneur with enough cash, market savvy, and management skills to turn tech-savvy individuals into an online website similar to Zappos.
But what to call it? What would be a good name for this business???
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I used to go to a Baker stores where the highest I could get was usually a 10. Then I once met another of the sles girls there and she told me she always bought the size 11 (her size !) as soon as they came in. Mystery solved of why there were no 11's available !
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This also underscores why it's necessary to increase the number of styles and sizes available to meet market demand. Once that's done, the market will take off. So long as it continues to be piecemeal, it's like a 747 trying to get off the ground using a 737's engines. It'll move, but it'll never fly.