They're also both run by Mathias Finke at the same business address.
http://shop.ebay.co.uk/merchant/ladylike-shoes-for-you http://www.la-piazza-highheels.com/indexe.htm
I wonder why he didn't use the same name?
I womder ... is this a sign of the clearout following the end of trading or is he trying a different selling medium?